Associate Professor uses online data to predict future fashion trends

Heng Xu, an associate professor of information sciences and technology at Penn State, is collecting and analyzing data to gain insight into the needs, motivations and behaviors of the fashion industry, retailers and consumers. Her ultimate goal is to help the average person follow the often fickle twists and turns of the fashion world. Xu’s colleague, Yilu Zhou, an associate professor of information systems at Fordham University, is assisting her in researching and analyzing the data they’ve collected.  Read the article

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